Giving Back And Helping Others (Pampers UNICEF Campaign)

Christmas is undoubtedly mine, and many others’, favourite time of year. It’s a time when families come together and life seems a little bit more magical, with sparkly lights adorning every street lamp and beautiful wreaths decorating peoples front doors. However, it’s incredibly easy to become engrossed with the rush of filling trolleys with tubs of Celebrations, every cheese imaginable and giving gifts to those you love. It’s easy to forget those that don’t live a life as fortunate as ours, with life saving medicines and technology. It’s easy to wake up and kiss our wonderful children every morning, and forget there are thousands of parents that can’t. Just by reading this post, you’re supporting the Pampers UNICEF Campaign, giving the gift of health and life…


Emma Bunton showing her heart-warming support for the campaign

About Pampers UNICEF Campaign

Maternal and newborn tetanus affects families in some of the poorest areas in the world. Tetanus occurs when a newborn is infected as a direct result of unhygienic birthing practices, such as cutting the umbilical cord with instruments that haven’t been sterilised. Once a newborn contracts tetanus, there is no real cure. This disease claims the lives of 49,000 newborns every year, this is the shocking equivalent to one babys’ life every 11 minutes.

In 2006 Pampers launched a campaign to eliminate newborn tetanus, 1 pack of Pampers bought = 1 lifesaving vaccine. So far, since parents like us have been supporting this campaign, they’ve helped eliminate newborn and maternal tetanus in 17 countries! That’s an estimation of 500,000 newborn babies that can wake up to a kiss from their mother, just like ours do from us, and so far over a whopping 100 million mothers and their children have received the vaccine.

Tetanus is one of the cheapest vaccinations to give, at around 4.4p per vaccination, but unfortunately some countries are unable to provide this lifesaving vaccination. That is where the Pampers UNICEF Campaign has stepped in, with the help and support from us, the efforts have been extremely successful so far, reducing the risk to mothers and babies by a staggering 60%. But with over 71 million mothers and babies in some of the poorest and hard to reach areas still at risk, it’s not over yet.

There are still 21 countries where tetanus remains a threat and Pampers (Proctor & Gamble) are working alongside UNICEF to help eliminate the disease in these countries too, with the help and support of us parents. Every parent deserves the chance to see their child healthy and happy.

High Profile Supporter Emma Bunton with mother Louisabelle Tafitasda Raherivololona (25) who gets vaccinated against Maternal and Newborn Tetanus at the Ankadinandriana Health Center. Pampers and UNICEF '1 pack = 1 vaccine' campaign to support the fight against Maternal & Newborn Tetanus. Ankadinandriana, Madagascar. 25th July 2014. Picture by Jordi Matas

Emma Bunton with mother Louisabelle Tafitasda Raherivololona (25) who gets vaccinated against Maternal and Newborn Tetanus at the Ankadinandriana Health Center.

(Ankadinandriana, Madagascar. 25th July 2014. Picture by Jordi Matas)

What can you do to support the Pampers UNICEF Campaign?

  • For every 1 view this post receives = 3 vaccines, the Pampers (Proctor & Gamble brand) UNICEF campaign will donate the cost of 3 vaccines for every view! So, just by reading this post, you’ve given the gift of three vaccines to families across the world who need them. You can help even further by sharing this post online (by using the share buttons at the bottom of this post). The more shares, the more views = many more lives saved and the goal of eliminating maternal and newborn tetanus across the world is closer to being achieved
  • Purchasing 1 pack of Pampers = 1 lifesaving vaccine, for every pack of Pampers with the UNICEF logo on the packaging, or the packs of Pampers Baby Dry/Active Fit, Pampers, teamed with UNICEF, will donate the cost of 1 vaccine to a baby or mother in need (please note: UNICEF is a charity and is not endorsing any brand or product for this campaign)
  • Watching or sharing the following Pampers’ ‘special wishes’ film = 1 lifesaving vaccine, Pampers will donate the cost of one vaccine for every time this video is watched and shared online
  • Becoming a monthly donor to UNICEF joining thousands of other parents who donate every month, improving the lives of these vulnerable children. Here you can see how you can make a difference

Sharing a wish = 1 vaccine, to celebrate the collaboration between Pampers (Proctor & Gamble) and UNICEF for their 10th anniversary, they’d like you to join in the celebrations and share a picture of your child blowing out the candles on their birthday cake using the hashtag #PampersUNICEF

All of these are extremely easy ways to jump on board with this campaign. A picture, a share, a view, takes so little time but can make such a huge difference to a mother and her child and to end newborn tetanus across the world. So join in, get sharing by using the share buttons below and watch the inspiring video, where you will see Salma Hayek and Emma Bunton visiting some the familes helped so far (it’s only a few minutes long and you may need to grab a tissue). Help families across the world receive their wish.

The Pampers UNICEF Campaign has a very important wish, to eliminate maternal and newborn tetanus.

Emma with baby

What’s My Wish For My Children?
Parents everywhere have different wishes for their children and it’s devastating that so many parents only wishes are for their child to survive, for their child to hear how much they’re loved, for their child to be healthy and happy. I think we all share those wishes, especially to be healthy and happy, to have an enriched life filled with love and fun. But, along with those wishes, we’re fortunate enough to wish for success for our children, bargains for them in the sales, a good school placement and a full nights sleep.
The most prominent wish for our children, is most certainly to be healthy and happy, those other wishes of mine are more wants, wanting them to have nice clothes (but all at bargain prices), wanting them to go to a good school (but it’s down to them to learn), wanting them to sleep for an entire night (well, we can dream, right?).
My wish for them to be healthy, is simply a wish, and unfortunately illness can strike even the healthiest person. That being said, I am incredibly grateful that we live in a country that offers fantastic healthcare, to take care of our children and bring them back to health whenever they need it.

What’s your wish for your child?

High Profile Supporter Emma Bunton with Lantosoa Rasolofomandrindra (24) who is in labour at the Ankadinandriana Health Center. Pampers and UNICEF '1 pack = 1 vaccine' campaign to support the fight against Maternal & Newborn Tetanus. Ankadinandriana, Madagascar. 25th July 2014. Picture by Jordi Matas

Emma Bunton with Lantosoa Rasolofomandrindra (24) who is in labour at the Ankadinandriana Health Center.
(Ankadinandriana, Madagascar. 25th July 2014. Picture by Jordi Matas)


UNICEF is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything they do. Together with their partners, they work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

UNICEF UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. UNICEF UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®.  The P&G community includes operations in approximately 70 countries worldwide.


This post has been endorsed by Pampers to raise awareness of the Pampers UNICEF Campaign

Share this post:


  1. The Anxious Dragon
    November 30, 2015 / 7:19 am

    I am going to share this post as widely as I can to get you as many views as possible. #Marvmondays

    • firstooth
      November 30, 2015 / 7:28 pm

      Thanks lovely x

  2. December 1, 2015 / 8:15 am

    Having worked overseas in an international aid agency I know first hand what an amazing organisation UNICEF is and what a difference they make to children and families in the most difficult of circumstances. Thank you so much for highlighting this campaign, UNICEF deserves our support. #TwinklyTuesday

  3. December 1, 2015 / 10:18 am

    Fantastic post for a great cause, I have shared it on my facebook page. It is all too easy to get wrapped up in our festivities and forget about others, I think its very important to bring our children up knowing not everybody is as lucky as them and to be thoughtful for others. Thanks for linking up #ChristmasLinky

  4. December 1, 2015 / 4:57 pm

    Fantastic campaign to be a part of. UNICEF has long been one of the charities I try to support the most

  5. December 1, 2015 / 5:20 pm

    This is a great campaign, I love that just by reading this post I am making a difference!


  6. December 1, 2015 / 8:10 pm

    Wow, I love that just by viewing your post, Pampers will help, how wonderful. Such a fantastic campaign to be a part of and important that we all remember how lucky we are this Christmas. Thanks for linking up to Marvellous Mondays, hope to see you again next week! Kaye xo #MarvMondays

  7. December 3, 2015 / 11:05 pm

    This is an awesome post. Such a great thing to be drawing attention to and promoting. Love that just the page views help – that’s genius! #christmaslinky

  8. December 4, 2015 / 11:13 am

    What a brilliant campaign, and so easy to support. And especially important at what can be such a self-indulgent time of year to keep remembering how many people around the world are in desperate need of the most basic things in life that we take for granted. #brilliantblogposts

  9. December 6, 2015 / 9:13 am

    UNICEF is such a great charity. There are not many charity I give to but this is one I will always donate to. Thanks for linking up to #anythinggoes

  10. Ginae B. McDonald
    December 6, 2015 / 8:50 pm

    What a wonderful holidays article! Well done 🙂

    • firstooth
      December 6, 2015 / 9:59 pm

      Thank you x

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